THE THEORY - THE ARCHETYPES - HERO ARCHETYPE

The Millennial generation (born 1982-?) has carved out its own niche on the web, where they tend to keep to themselves, though you might find them joining their elders in popular discussion forums. In their own discussion groups, they type in shorthand, or sometimes use this weird language called "l33t" which will give older users a headache when trying to interpret it.

Millennials are big bloggers, and the young ones often like to fill their blogs with bells and whistles not usually seen in those of older people. Examples of that include fancy toon backgrounds, embedded music videos, scrolling text in title bars, and chat boxes where their friends can log in and leave messages.

Millennials are also big users of instant messaging; when they're online, they like to stay connected to their pals all of the time. This is the generation most associated with "social networking" web sites like friendster.com, myspace.com, and facebook.com. These kinds of sites (especially myspace) have developed a negative reputation, coming from a parental instinct to protect young Millennials from the dangers perceived to exist from their open and relatively unsupervised nature.

Females of this generation have enjoyed special attention growing up, something apparent in the "girl-power" culture associated with Millennials. You can really tell from the fact that most of the rising Millennial celebrities are female, with an occassional exception in entertainment or sports.

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